PRESS RELEASE

BRINGING URBAN BIOPHILIC DESIGN TO LIFE!

A NEW APPROACH. NOT WHY. BUT HOW!

DÉCOR LAB, MILAN’S SPECIALIST SHOWROOM DISPLAYING DECORATIVE PRINTS COVERING ANY SURFACE, AND ARCHITECTURE REDEFINED, A LEADING INTERNATIONAL DESIGN PRACTICE BASED IN LONDON, MILAN AND LAS PALMAS, HAVE PARTNERED TO REDESIGN THE DECORLAB SHOWROOM TO SHOWCASE HOW BIOPHILIC DESIGN CAN BE USED IN A PRACTICAL WAY TO PROVIDE A COMPELLING CUSTOMER EXPERIENCE.

Biophilic Design.

Everyone’s heard of it. Connecting people with nature. Bringing the outside in. And the inside out. Greening the built environment. And reintroducing urban forests. Improving the quality of life for urban dwellers. And for the whole urban environment.

But how do you do it?

Few know how to do it. To implement it. To make it happen. In this innovative partnership between Décor Lab and Architecture Redefined, in which Architecture Redefined will be the Architects in Residence for 2020, visitors can see how the principles of Urban Biophilic Design have been deployed.

Urban Biophilic Design.

Organic shapes. Natural materials. Light. Air. Views. And of course planting. On walls. On floors. Inside. And outside. But Urban Biophilic Design is beyond just architecture. Way beyond.

Not just architecture.

Also psychology. How spaces influence people. How they shape human behaviour. And technology. PassivHaus. BREEAM. WELL Buildings. Japanese principles of Wa, Ba, Takora, Ma. And business. Starting with the business objectives. Creating compelling customer experiences. Building brands. Impacting the bottom line to make profit. And then, and only then, designing the spaces.

Bringing Urban Biophilic Design to life!

Décor Lab
Via Tortona 31, Milan
Friday 11 October – 17:00 to 20:00